Navigating Sustainability in 2025: Top Tips for Sustainability Preparation

As we start 2025, sustainability is now so much more important than ever, especially for businesses. If you’re planning to take advantage of a lot of different business opportunities in the new year, as you should be, sustainability should be top of mind. Between the CSRD, contract renewals, tenders, and more, sustainability will be your competitive advantage moving forward. In this blog, we are going to share our top tips for preparing as a business. 

How To Prepare as a Business

Moving into 2025, there are a few things you can do as a business to get ready to leverage sustainability as your competitive advantage and to make a truly positive impact. With ENSO, you can use our platform to take all of these steps towards making sustainability your competitive advantage. Whether you are just starting out or have already implemented a sustainability strategy, we are here to help with action, monitoring, and communication through every stage of your journey. Consider these top tips:

1. Prioritise sustainability: Shift your mindset and prioritise sustainability as something that is needed to help drive growth and scaling within your business. Sustainability is truly becoming a necessity for businesses, not just something that is nice to have. Make sure you prioritise sustainability from your senior management through all of your team members
2. Appoint a sustainability champion or green team: Your sustainability champion or green team are the ones that are going to drive action, check in on progress, and get your business ready to communicate. Make sure you bring together diverse members of your team from all parts of the organisation to create your sustainability team.
3. Start measuring and gathering proof points: You will need specific information that is ready to share with stakeholders to back up what you are saying about your sustainability journey. Get ready for these requests by starting to measure things like your energy use and waste output. By gathering this information now you will be more prepared moving forward!

To here more about how to prepare for 2025 and to make sustainability your competitive advantage, check out our podcast!

You can also listen to our podcast on Spotify and Apple Podcasts. 

Conclusion

Something very important to keep in mind relating to sustainability in 2025 is that the requirements and opportunities around sustainability overlap and go hand in hand very well. For example, if you are preparing sustainability information for a public procurement tender, this will help you be ready for other information requests as well! Many of the questions being asked by procurement offices, contract negotiations, investors, and customers are similar. This means that by taking action to prepare for one opportunity, you are actually taking strides in all of them. 

To learn more about the specifics of preparing for different sustainability related opportunities for your business, check out the other blogs in our Navigating Sustainability in 2025 series: EU Corporate Sustainability Reporting Directive, Public Procurement, Contracts, and Investment, and Sharing Sustainability With Your Customers.