Navigating Sustainability in 2025: Sharing Sustainability With Your Customers

Consumers are becoming more and more knowledgeable about sustainability and are looking for products that match their values. More people are willing to purchase products that can prove they are environmentally sustainable, do not violate human rights, and are high quality. 

Communicating all of the positive impacts of your product or service, along with any actions you are taking to mitigate risks and harm, is key to gaining these customers and fostering loyalty. In this blog, we will discuss the importance of effectively communicating with your customers and sharing your sustainability journey in a substantiated, transparent way. 

Consumer Communication

In 2025, communicating your sustainability journey and the sustainable aspects of your product or service with customers is going to continue to be incredibly important. Firstly, if you’re a B2C business, consumers are going to have a lot more power in their hands to review your sustainability information moving forward. A new system called the digital link is going to be released over the coming years which includes a QR code on products. This will allow consumers to scan the QR code and a whole myriad of information will come up around the sourcing of that product, your sustainability story, the business itself and how ethical or unethical it might be. 

As a business, you will need to have this information ready to put into these specific data points. If you’re able to tell that story adequately and transparently, making it something that’s going to add to your brand, it’s a huge opportunity. That same consumer could be scanning your competitors’ code right beside you and seeing less transparency. And all of a sudden you’ve got a more compelling story and a compelling reason why consumers should choose your product. At ENSO, we help businesses share their sustainability story and get the most value out of their communication.

Within this, if you are a B2B company that sells to B2C businesses, you are part of their sustainability story. This means that they may request information from you to fill out their own digital link. You want to be able to add to their brand and their sales conversations in regards to sustainability. This would mean that these customers are happy with you as a supplier and that you’re adding to their business on more levels than just supplying them with a product. We discuss this and more in more depth in our podcast. 

You can also listen to our podcast on Spotify and Apple Podcasts. 

Conclusion

Regardless of who your customers are, sustainability is starting to become an important purchasing consideration. This is especially important to understand with the coming introduction of new digital link technology and increased awareness. You can be prepared for this by organising your sustainability information now and gathering supporting documentation and data. Once you have the information you would like to share, make sure to share it publicly in an accessible, transparent manner. 

Setting up these channels of customer communication will help you prepare for other sustainability related opportunities as well. To learn more, check out the other blogs in our Navigating Sustainability in 2025 series: EU Corporate Sustainability Reporting Directive, Public Procurement, Contracts, and Investment, and Top Tips for Sustainability Preparation.